Creating awareness for brand determine the fate of a business. Attracting new clients and engaging existing customers through successful event marketing can enhance the value of your brand image. In a world where technology has advanced in leaps and bounds, creative event marketing ideas from renowned event marketing companies resonate with niche customer base. According to corporate event planners of Plan Ahead Events, some creative event marketing ideas can add that edge to your endeavours. Here are some guidelines from the experts of the company:
Arranging travel events- Customers attending your event can be taken on a trip to a nearby destination. This helps to get your customers out of daily routines and introduces them to a new locale! On the trip, the event management company can host the event to engage more interest.
Events Just-for-Fun- Not all events need to directly relate to your services or products; some can be designed around the fun factor. Particularly, if you are a family-oriented business, then organizing a family fun day including games and amusements can perk up the mood. It can be a way to create a positive impression of your brand.
Giveaways at event- Arrange for attractive giveaways at your event. Customers and clients find it appealing to receive gifts with name and symbol of your brand logo printed or embossed on it.
Networking events- The importance of networking in modern business cannot be overstated. You can organize a networking event with a simple cocktail party at your business venue where you let select vendors, customers and clients meet and mingle
Fundraising event- Raising money for charity requires a specific approach to planning an event, with unique considerations for sponsorships, donations and budgeting. That said, it’s a great technique to instill positive sentiment for your brand and at the same do your bit to contribute to the well-being of the world. People are happy to donate money when they know it’s for a good cause, and organizing a fundraiser event highlights your understanding of corporate social responsibility.