Friday, 23 November 2012

Using Technology During Your Event To Create Connections

Technology has become such an integral part of our daily life that it is fair to say that we are living a digital lifestyle. Although technology has connected people from far flung corners of the earth and has given people so many more ways to communicate with each other, it is often made out to be the reason for disconnect between people who live in the same house or city. But from a business standpoint, technology helps by providing several capability leveraging factors. Thanks to technology, businesses now have an overwhelming number of options to improve their marketing, inter-staff communication and various other communication activities. Right from using Facebook or other internet sites for their event marketing to email campaigns, podcasts, webinars, and a lot more, adopting cutting-edge technologies for your business events can be a great idea for your organization. The public often associates this as an indication of the cutting-edge quality that the company’s services or products may have.

Using the latest technology to market your wares directly to your potential customers is in vogue. Right from the eatery next door to the biggest company at a tradeshow, everyone is out to put technology to good use in connecting to their customer base. Right from utilizing the simple SMS functionality from your mobile phone to text your customers about some event, up to tweeting your latest achievement or announcing your forthcoming events on Facebook, everything goes towards connecting with and / or maintaining ties with your esteemed customers. For example, a pizzeria could text its customers about a discount on certain pizzas during certain hours on a certain day. Even during tradeshows or any events by reputed event management companies, you can put to use myriad ways of connecting with potential customers to generate an interest in them regarding your organization or its products and to engage them using the latest technologies. For example, you could tweet out information that will lure people to your booth at the tradeshow and get them to register with you for upcoming events. Even being seen using a state-of-the-art, sleek tablet or iPad will do volumes for your image building.

Technology really is making the world a smaller place. You really need to decide quickly whether you want to join them or be left behind. That said, you will have to do your groundwork before you jump onto this bandwagon. Which technology suits your organization’s requirements best depends on the clientele you are looking at. For example, texting or tweeting will help most if you are a franchise owner of a Pizza shop or something similar that clicks with the younger generation. If your clientele is ladies over the age of fifty, then you need to change tack to emails or other such modes of communication.

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Use Facebook To Promote Your Events

The number of participants and their feedback are the key indicators of the success of an event. The first step to ensure a high turnout for your event, whether it is a baseball tournament, a concert, a seminar, or a cricket match is proper marketing and promotion. Companies all over the world use various online and offline strategies to ensure maximum attendance for their events. All sorts of promotional materials like advertisements, banners, billboards, pamphlets, to name a few, are printed and distributed in large numbers to attract attendees to an event. In recent times, the method of promoting an event using the internet has gained ground. Companies the world over are using various online promotional tools to make people aware of their products and services. One of the most popular event marketing tools of recent times is Facebook.
At the start of 2012, Facebook boasted of approximately 800 million active users. These users live, practically, in all the corners of the earth and are of all ages, sizes, colors and types. This makes Facebook one of the best media for communication, marketing and advertising. Although it was launched as a social networking site, Facebook is now wearing a lot more hats. Being a free site – one that assures all its users that it will always be free of cost – makes it very lucrative to use as a communication and marketing medium. You get the chance to communicate with all the millions of users for free. Besides the site is extremely user-friendly, making it easy to open or manage an account or to publish an event. Nowadays, many companies are promoting their events and activities through Facebook so as to inform and attract a large number of attendees. Whether you are an event management company or are just planning a corporate event for your organization, you too can use this extremely popular networking site to create a buzz around your events and activities.

Facebook has provided all its users with an innovative application called Events that allows users to create and publish an Events page on Facebook. You can use this Events page to invite your Friends on Facebook to participate in your event, and also send Reminders to them about it. Your invitees can let you know whether they will attend the event or not. There is even a provision of selecting ‘Maybe’ which can be used when the invitee is not sure of whether he/she can participate in your event or not. The best part is that this utility on Facebook is absolutely free, and all those who have a Facebook account, can register for the event using the same page. Regardless of whether you are into corporate event planning for yourself or your clients, if you want more people to get to know about your event, you can make it a Public event so that anyone searching for similar events will find yours too. You could also ask your friends to share a link to the event on their Facebook pages. In this way, the word about your event will spread throughout the network. Facebook Events has a lot more facilities that you can utilize to produce brand or event awareness across the world.

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