Tuesday, 27 August 2013

How To Use E-Mail Marketing To Increase Attendance At Your Next Event

The success of any event is determined by the number of people attending it. The ultimate goal of any event is to get as many people as possible to attend. In the past few years social media has become the most powerful tool for online marketing, but the value of E-mail marketing should not be underestimated. Event Planning Companies have long been using email marketing strategies to send lucrative promotional adverts and offers to the target recipients. E-mail marketing strategy if used properly, can prove to be the most effective tactic over word-of-mouth, information on a website, mailed invitations, telephone calls or social media. Read on to find out, how E-mail marketing can be used to increase attendance at an event.

Start Early

Where possible, schedule your emails in advance to ensure the campaigns go at the right time and are not forgotten. Send an email and/or mail a save-the-date postcard to the future guest list to get on their calendars.

Send personalised Invitations

A personalized invitation makes the recipient feel wanted and can help compel him or her to register for your event. Let your delegates know how much you are looking forward to the event and meeting them, make it personal and spread some excitement.

The invite

Sending invitations is an important part of meeting and convention planning. The invite should clearly outline the key event details, the agenda, and guest speakers and explain the benefits of attending from the recipient's point of view. Keep the invitation short and succinct.

Announce incentives for early birds

Give your audience an incentive to book in advance. Send an email to your subscribers with your early bird offer, use some exciting reasons, testimonials and reviews to kick off your marketing.

Send Reminders

Email all the people who are yet to respond to your previous campaigns, and send a separate campaign to those who have booked, asking if they would like to refer or bring a colleague.

Planning an event is a time-consuming process. Therefore, it is always good to have experienced Corporate Meeting Planner by your side. The experienced event planners at Plan Ahead Events will utilize every promotional channel available to maximize attendance at your gathering.

Call Plan Ahead event & meeting planners to find out more or simply log in to- http://planaheadevents.com/

Winter Destination Meetings

Meetings are very important for smooth functioning of an organization, but, holding the meetings again and again within the concrete settings of your office building can make employees disinterested. This is the reason why many companies are holding meetings in exotic locations to capture the imagination of participants. Going outside not only gives group attendees a break from the monotonous meeting environment but also give them a chance to recharge their senses and get back to work with greater force and enthusiasm. Choosing a good location for your meeting especially in winters can be a daunting task, but, thanks to professional Corporate Meeting Planner like Plan Ahead Events, planning corporate meetings in exotic locations was never so easy. So, let’s have a look at the list of few exotic winter destinations in U.S.A that are fast gaining popularity in corporate circles.

Orlando: Orlando’s sunshine, friendly atmosphere, blue skies and pleasant temperatures have been alluring visitors and inspiring convention attendees for decades. A city built on imagination, Orlando is constantly re-inventing itself to make sure it remains a top-ranking destination.

Las Vegas: Las Vegas is one of the best places in the world to meet, think and exchange ideas. Las Vegas averages 320 days of sunshine per year and averages less than five inches of precipitation annually. This warm, dry climate is attractive for meetings throughout the year. Besides, there are many fun things to do in Vegas after a tiring day of business meeting.

Salt Lake City: A prime hub for skiing, it’s one of the best places to hold meetings in winters. You can stay downtown and drive a half hour to the slopes. During winters, one can also save a lot of money by staying in the city; this is the reason why an increasing number of Corporate Event Planners these days suggest their clients to hold their corporate meeting in this place.

San Diego: Voted as one of the safest and cleanest cities in U.S.A, San Diego is a great destination for exploring the zoo, golfing at Torrey Pines, or jogging on the beaches.

Houston: This Sunbelt city is at its best during winter, with highs in the 50s or 60s—just the right temp for ice skating outdoors, open-air concerts. Winter Season is also the ideal season to enjoy the city’s well-regarded museums and classical music, as well as its decadent burgers.
One of the most important factors in the overall success of your meeting is your choice of venue. To find the most appropriate one takes time, and can be overwhelming and stressful. Avoiding the stress is achievable, however, with the applied expertise from the professional event planners at Plan Ahead Events.
Call Plan Ahead Event Management Company to find out more or simply log in to- http://planaheadevents.com/