Wednesday, 27 November 2013

Incentivize Registration For Your Next Event Or Convention

When it comes to running events, the last thing meeting planners want is to pour time and money into planning an event which doesn’t create the required buzz among users. In this age of information overload on the web, people are constantly being barraged to use their valuable time and resources to attend events, watch a webinar, read the latest e-book, etc. If you are requesting someone to attend your event, you are actually asking for their valuable time. Therefore, it’s only reasonable to offer something in return. So, here are some ways to incentivize people to sign up early for a trade show or convention.

1.      Social media incentives

A tech savvy event management company realizes the power of social media and leverage this space for incentives to increase attendance for their events. It could be as simple as offering a coupon or reduced price admission to the first 50 people who share your link with friends via Facebook. Or, offering a contest for the most hilarious picture taken from the event and shared to the hashtag via Twitter.

2.      Group Incentives

Group incentives are a great idea as they speak to the social side in all of us. Options here include 2-for-1 discounts, refer a friend programs, and more. When catering to the general public, placing a promotion on ‘GrouponLive’ is an excellent way to target a large number of people and encourage them to help your event go viral.

3.      Feature your users

Allowing guest posts, or even 'guest content', on your event page or website is a great way to let your users know how much you value them. You may have a button on your site that invites guest posts or pitches. Savvy bloggers will be in touch before too long and you'll give off great vibes implying how much you value your users.

4.      Product Giveaways

You can give your company’s products to bloggers and get them to review. If you do, then this is a great way to build relationships with bloggers in your niche and encourage them to talk about your company.

5.      Give people something relevant to read

What people are looking for is interesting and valuable information that helps them. People will sign up to receive your emails (or stay on your email list) because you offer them information that prepares them to make better decisions, educates them or entertains them.

Incentives are a great way to get people to sign up for your event, but choosing the right incentive can be a bit tricky task. An experienced event planning company like Plan Ahead Events will not just help you choose the right incentives for your valuable customers but will also enhance your reputation by organizing perfect, bespoke events for your company.

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