Friday, 27 September 2013

What It Takes To Make Your Trade Show A Success

Trade shows provide a medium for attracting customers as well as networking with other business professionals.In trade shows many exhibitors will set up their own trade show booths. However, typically only the ones with unique ideas, good marketing and eye-catching displays are able to attract the attention of passers-by. To ensure the success of your next trade show, you may want to consider hiring an event planning company. However, if you plan to do it on your own,here are a few tips on making a success of your next tradeshow.

Make your booth stand out
People are naturally attracted to the things that are visually appealing. Therefore, get creative with your set-up to attract as many visitors as possible. Choose a display theme that shows off the innovative nature of your business. Your logo should be big enough to be seen from a good distance. Use interesting graphics to draw people's attention. 

Have a contest at your show
According to experienced event management companies, having contests and give-aways is a great way of engaging people at your booth, and attracting new visitors.Make sure you honour your contestants and give away the prize.

Let people know
Good promotion is the key to every trade show’s success. Therefore, every possible medium should be utilised for promotion of your trade show. To promote yourself you can simply send out an email blast, send twitter updates about the event, post an event on Facebook or invite your Facebook contacts to an existing event page, post free ads on online classifieds, put up a poster in your store so customers coming in can see or post up a note on your website.

Consider giveaways to generate attention and a sense of fun. These don't have to be expensive. Pens with your web address and a catchy slogan can be very effective. If the budget allows, you may even give USB sticks with your company’s information in it.

Have PowerPoint presentations at your booth
These will draw attendees to your booth and help them learn more about your business. Presentations will allow you to communicate information to many prospects at once.

Organising a successful tradeshow is not a rocket science. All you need is a little planning and unique idea to stand out in the crowd. The Corporate event planners at Plan Ahead Events have all it takes to make your trade show a big success.

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