The number of participants and their
feedback are the key indicators of the success of an event. The first step to
ensure a high turnout for your event, whether it is a baseball tournament, a
concert, a seminar, or a cricket match is proper marketing and promotion. Companies
all over the world use various online and offline strategies to ensure maximum
attendance for their events. All sorts of promotional materials like
advertisements, banners, billboards, pamphlets, to name a few, are printed and
distributed in large numbers to attract attendees to an event. In recent times,
the method of promoting an event using the internet has gained ground.
Companies the world over are using various online promotional tools to make
people aware of their products and services. One of the most popular event marketing tools of recent times is Facebook.
At the start of 2012, Facebook
boasted of approximately 800 million active users. These users live,
practically, in all the corners of the earth and are of all ages, sizes, colors
and types. This makes Facebook one of the best media for communication,
marketing and advertising. Although it was launched as a social networking
site, Facebook is now wearing a lot more hats. Being a free site – one that
assures all its users that it will always be free of cost – makes it very
lucrative to use as a communication and marketing medium. You get the chance to
communicate with all the millions of users for free. Besides the site is
extremely user-friendly, making it easy to open or manage an account or to
publish an event. Nowadays, many companies are promoting their events and
activities through Facebook so as to inform and attract a large number of
attendees. Whether you are an event management company or are just planning a corporate event for your
organization, you too can use this extremely popular networking site to create
a buzz around your events and activities.
Facebook has provided all its users
with an innovative application called Events that allows users to create and
publish an Events page on Facebook. You can use this Events page to invite your
Friends on Facebook to participate in your event, and also send Reminders to
them about it. Your invitees can let you know whether they will attend the
event or not. There is even a provision of selecting ‘Maybe’ which can be used
when the invitee is not sure of whether he/she can participate in your event or
not. The best part is that this utility on Facebook is absolutely free, and all
those who have a Facebook account, can register for the event using the same
page. Regardless of whether you are into corporate
event planning for yourself
or your clients, if you want more people to get to know about your event, you
can make it a Public event so that anyone searching for similar events will
find yours too. You could also ask your friends to share a link to the event on
their Facebook pages. In this way, the word about your event will spread
throughout the network. Facebook Events has a lot more facilities that you can
utilize to produce brand or event awareness across the world.
If you are looking for a topnotch company that will manage all the
aspects of event management for you, log onto http://planaheadevents.com/ .
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