Creating
awareness for brand determine the fate of a business. Attracting new clients and
engaging existing customers through successful event marketing can enhance the
value of your brand image. In a world where technology has advanced in leaps
and bounds, creative event marketing ideas from renowned event
marketing companies resonate with niche customer base. According to corporate event planners
of Plan Ahead Events, some creative event marketing ideas can add that edge to
your endeavours. Here are some guidelines from the experts of the company:
Arranging
travel events- Customers attending your event can
be taken on a trip to a nearby destination. This helps to get your customers
out of daily routines and introduces them to a new locale! On the trip, the event management company can host
the event to engage more interest.
Events
Just-for-Fun- Not all events need to directly
relate to your services or products; some can be designed around the fun factor.
Particularly, if you are a family-oriented business, then organizing a family
fun day including games and amusements can perk up the mood. It can be a way to
create a positive impression of your brand.
Giveaways at
event- Arrange for attractive giveaways at your
event. Customers and clients find it appealing to receive gifts with name and
symbol of your brand logo printed or embossed on it.
Networking
events- The importance of networking in modern business
cannot be overstated. You can organize a networking event with a simple
cocktail party at your business venue where you let select vendors, customers
and clients meet and mingle
.
Fundraising
event- Raising money for charity requires a
specific approach to planning an event, with unique considerations for
sponsorships, donations and budgeting. That said, it’s a great technique to
instill positive sentiment for your brand and at the same do your bit to
contribute to the well-being of the world. People are happy to donate money
when they know it’s for a good cause, and organizing a fundraiser event
highlights your understanding of corporate social responsibility.